5 Reasons People Fail In Network Marketing

fear-of-successNetwork marketing can be a challenging world to get into. Most of the people who fail at network marketing fail rather quickly. Here are five reasons that people who get started in the world of network marketing sometimes end up giving it up for good.

 

1: No Follow-Through

 

In order to market anything, you need follow-through. You need follow-through as a businessperson and you need follow-through as someone who is trying to make their own living. When you get your starter kit for whatever product you have signed up to market as a distributor, you have to get to work right away. Many people only get as far as getting the starter kit and never actually even take the first steps toward trying to build the business.

 

2: No Plan

 

Planning does not mean identifying all of the resources that you are relatively certain you have and then stopping. Planning means coming up with ways to address the situation when those resources run dry. If your marketing plan stops at your friends and family, you don’t have a plan at all. You need to figure out how you are going to get business when you run out of warm leads.

 

3: Easily Discouraged

 

Starting a business is not the same thing as winning the lottery. The day you start your business will likely not be the first day that you collect a check for your efforts. In fact, it may be a month or two before you see any profit at all; potentially longer. Building a business takes time and it takes patience. It also takes the ability to get over being discouraged. Everybody gets discouraged and everybody has moments of negativity. The goal is not to avoid ever having these moments. The goal is to learn to overcome them and keep going forward.

 

4: Unrealistic Expectations

 

When you choose the product that you are going to market as a distributor, be sure you have chosen something that you can realistically sell. For example, if you are 19 years old and most of your friends hardly ever clean their apartments, don’t expect to make a lot of money selling them cleaning products. On the other hand, you may be able to make a lot of money selling them coffee. Have realistic expectations about your ability to sell the products that you are marketing and you will be discouraged far less frequently.

 

5: Inflexibility

 

Successful entrepreneurs are typically determined individuals. They are determined, specifically, to succeed. They are not determined to make the world run exactly as they would prefer to run. You have to be flexible and you have to accept the fact that you will sometimes have to change your plans midstream. If your reaction to a situation that goes against your plans is to become confused, frustrated and to give up, you will join the ranks of people who failed at network marketing even though a little bit of flexibility and creativity may have allowed them to build a successful business.

 

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Marvin Sykes

Marvin Sykes

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